The search glossary
Plain definitions for the terms that run modern search — SEO, AEO, GEO, analytics, technical, and off-site. Filter to what you need; click any term for the full page.
6 terms
- Answer Engine OptimizationAnswer Engine Optimization (AEO) is the practice of structuring content so answer engines — Google's AI Overviews, ChatGPT, Perplexity — can extract it and cite it directly.AEO
- BacklinkA backlink is a link from another website to yours, which search engines treat as a signal of trust and authority when ranking pages.Off-site
- CanonicalizationCanonicalization tells search engines which URL is the authoritative version of a page when duplicates or near-duplicates exist, consolidating ranking signals onto one URL.Technical · SEO
- Faceted navigationFaceted navigation is the filter-and-sort system on a category page that lets users narrow results by attributes like size, color, brand, or price.SEO · Technical
- Generative Engine OptimizationGenerative Engine Optimization (GEO) is the practice of earning visibility inside generative AI answers, where a model synthesizes a response and may cite your content as a source.GEO
- Google Search ConsoleGoogle Search Console (GSC) is Google's free tool for monitoring how a site performs in Search — impressions, clicks, rankings, indexing status, and technical health.Analytics · Technical
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