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Search consulting for sites where the stakes are real.

Audits, migrations, and strategy for enterprise SEO and AEO. Fewer, better decisions.

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SEO & AEO audits

Find what holds a site back, and what would actually move it.

Technical, content, competitive, and information-architecture audits. I read the site the way a crawler and a person both do, then hand you a ranked list of the critical few fixes, not a 200-item dump nobody will action.

Website migrations

Replatform, consolidate, or move to mobile without losing rankings.

Migrations are where most enterprise traffic gets lost. I plan the URL map, the redirect logic, and the test plan, then stay through launch so the drop that everyone fears does not happen.

Ecommerce SEO

B2C retail search at scale.

Category architecture, faceted navigation, and the crawl budget behind them. Fifteen years across AutoZone, Staples, Babylist, and Oriental Trading taught me where large catalogs leak and where they compound.

Strategy, training & workshops

Leave your team able to run the practice without me.

Frameworks, playbooks, and workshops for in-house teams and executives. The goal is a team that makes good search decisions on its own, not a dependency on a retainer.

What you get

  • A direct answer on whether the problem is worth solving, and whether I am the right person.
  • The critical few actions ranked by impact, written so an engineer or a VP can act on them.
  • A migration or audit plan your team can execute, with the reasoning left in so it teaches.
  • A human on the other end who has led search for Fortune 500 catalogs, not a templated report.

How it works

  1. CallA short call. You describe the problem. I tell you straight whether I can help.
  2. ScopeA one-page memo defining the work, the deliverable, and the timeline. No surprises.
  3. WorkThe audit, migration plan, or workshop. You see progress, not a black box.
  4. HandoffFindings ranked and explained so your team can run with them.

Frequently asked questions

What does an engagement cost?
Engagements are scoped per project after the first call. Audits, migration support, and workshops are each priced against the work, not billed as an open-ended retainer.
Do you work with in-house teams or agencies?
Both. Most work is direct with in-house enterprise teams. I also advise agencies that need a senior technical SEO on a specific migration or audit.
What size of site do you work with?
Large ones. The methods are built for enterprise ecommerce and content sites with deep catalogs, complex architecture, and real migration risk.
What is AEO, and why does it sit next to SEO here?
AEO is answer engine optimization: structuring content so AI answer engines can find, trust, and cite it. It shares most of its foundation with SEO, so I treat them as one practice rather than two.

Tell me what is going wrong with search.

Bring the migration, the ranking drop, or the question you cannot get a straight answer on. One call tells us both whether I can help.

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