I help enterprise sites get found by people and by AI.

Fifteen years leading SEO and AEO for large ecommerce brands. I run the audits, the migrations, and the strategy that protect and grow organic search.

Book a call or read the essays

Led search for

AutoZone
Staples
Babylist
X-Rite Pantone
Oriental Trading
TakeLessons

Consulting for Leica Biosystems and Generation Love. Executive MBA, Northwestern Kellogg.

Four ways I help teams win organic search.

SEO & AEO audits

Technical, content, competitive, and information architecture. Find what holds a site back and what would move it.

Website migrations

Replatforming, consolidations, and mobile moves without losing rankings. Plan, map, test, launch.

Ecommerce SEO

B2C retail search at scale. Category architecture, faceted navigation, and the crawl budget behind them.

Strategy & training

Frameworks and workshops that leave your in-house team able to run the practice without me.

See how consulting works

Latest essays

All essays

21 min read

Hub Pages for SEO / AEO

How to build hub-and-cluster architecture that ranks in search and gets cited by AI. Elevate category pages, stop leaking link equity, and roll out safely.

February 22, 2026Read

21 min read

Mobile Migration SEO Guide

A field guide to mobile and MDOT migrations without losing rankings. What to test, when to test it, and how to protect traffic through the switch.

February 22, 2026Read

16 min read

SEO/AEO Guide to Website Migrations

The SEO and AEO playbook for website migrations. Plan, map, test, and launch replatforms and consolidations while protecting search and AI visibility.

January 29, 2026Read

Let's talk about your search problem.

Bring the migration, the ranking drop, or the question you cannot get a straight answer on. One call tells us both whether I can help.

Book a call