Key Takeaways Why Site Architecture Is the Highest-Leverage SEO Project You Can Run Most SEO work happens at the page level. You optimize a title tag here, publish a new guide there, build a few backlinks somewhere else. These are fine tactics. They move needles incrementally. Site architecture projects are different. When you restructure how …
A practical guide for SEO directors managing mobile content parity, crawlability, and the hidden ways your mobile experience is costing you rankings. Key Takeaways Who This Guide Is For This guide is written for SEO directors and digital marketing directors managing teams that build, redesign, or maintain websites at scale. The concepts here apply whether …