Principles are sacred: each person has their own.
We acquire, discard, and develop principles from life and career experience.
If you're reading articles on UXSEO.com, or considering hiring me to perform audits or workshops for you, it's important you know how I view SEO and UX, why I love this line of work, and how I go about building teams and products.
My principles are not superior to anyone else's, they just are.
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