Hub Pages for SEO / AEO
How to build hub-and-cluster architecture that ranks in search and gets cited by AI. Elevate category pages, stop leaking link equity, and roll out safely.
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Field notes on search and experience
Long-form working notes on how enterprise sites earn visibility. Written for the people who build products, not for a byline.
Mobile Migration SEO Guide
A field guide to mobile and MDOT migrations without losing rankings. What to test, when to test it, and how to protect traffic through the switch.
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SEO/AEO Guide to Website Migrations
The SEO and AEO playbook for website migrations. Plan, map, test, and launch replatforms and consolidations while protecting search and AI visibility.
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History of Google Search
How Google Search evolved from 1998 to today, and what each era of ranking change means for how you earn visibility now.
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Google Search Console Glossary
Plain definitions for every Google Search Console term, from domain properties to Discover performance. A working glossary for enterprise SEO teams.
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Have a search problem worth solving?
Bring the migration, the ranking drop, or the question you cannot get a straight answer on. One call tells us both whether I can help.