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Key Takeaways What Is a Website Migration? A website migration is the process of moving a digital property by URL, platform, or design to meet business strategy or tactical objectives. Companies migrate websites for strategic reasons: rebranding, consolidations from mergers and acquisitions, digital transformations. They migrate for tactical reasons: CMS changes, HTTPS upgrades, mobile-responsive redesigns, …

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Domain Property A property in Google Search Console with aggregated data and reporting. For example: uxseo.com All crawl errors, search performance, and other metrics from individual (AKA URL Prefix) properties like below are totaled up and reported at sitewide domain level. HTTPS https://uxseo.com non-HTTPS http://uxseo.com Naked sub-domain https://uxseo.com Sub-domain https://www.uxseo.com Sub-folder https://uxseo.com/gsc/ Property types by …

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