Key Takeaways Why Site Architecture Is the Highest-Leverage SEO Project You Can Run Most SEO work happens at the page level. You optimize a title tag here, publish a new guide there, build a few backlinks somewhere else. These are fine tactics. They move needles incrementally. Site architecture projects are different. When you restructure how …
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A practical guide for SEO directors managing mobile content parity, crawlability, and the hidden ways your mobile experience is costing you rankings. Key Takeaways Who This Guide Is For This guide is written for SEO directors and digital marketing directors managing teams that build, redesign, or maintain websites at scale. The concepts here apply whether …
📌 Key Takeaways A website migration is any change to URL, platform, or design that meets business objectives — and every type carries SEO risk if not executed properly The biggest risk in migrations is often the most neglected: SEO. Benefits are easy to quantify; costs and risks are overlooked until disaster strikes Success requires …
00:01 Hey everybody, so today I’m going to do a quick video on the history of Google search. This tool that I’m looking at, I’m going to share a link to it as well so you can look at it on your own time. 00:14 But I’m going to do a quick recap of a …
Domain Property A property in Google Search Console with aggregated data and reporting. For example: uxseo.com All crawl errors, search performance, and other metrics from individual (AKA URL Prefix) properties like below are totaled up and reported at sitewide domain level. HTTPS https://uxseo.com non-HTTPS http://uxseo.com Naked sub-domain https://uxseo.com Sub-domain https://www.uxseo.com Sub-folder https://uxseo.com/gsc/ Property types by …