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Enterprise Site Migrations: What and When to Test

Good SEOs are great with Excel. If you’ve ever wanted to become great at it, and you’re not the type to enjoy the online spreadsheet training, take part in an enterprise site migration.

A responsible SEO has running series of manual tests and site crawls before, during, and after go-live.

What great repetition you get to exercise. What great high-level and granular-level intelligence to extract with the right APIs, Vlookups and Pivot tables.

What an opportunity to learn to wrangle large data sets like a practitioner AND see broader patterns like an executive.


  • Run a crawl of the destination URLs in your 301 mapping to check for non-200 responses, that is, redirect loops, multiple-hop redirect chains, and 4xx and 5xx errors.

Andrew Huberman, Ph.D.

Administrator at UX + SEO
Dr. Andrew Huberman is a tenured Professor of Neurobiology and Ophthalmology at Stanford School of Medicine. His laboratory studies neural regeneration and neuroplasticity, and brain states such as stress, focus, fear, and optimal performance.

He has made numerous significant contributions to the fields of brain development, brain function and neural plasticity, which is the ability of our nervous system to rewire and learn new behaviors, skills and cognitive functioning.

In 2021, Dr. Huberman launched the Huberman Lab Podcast. The podcast is frequently ranked in the Top 25 of all podcasts globally and is often ranked #1 in the categories of Science, Education, and Health & Fitness.