The Strategic SEO Framework for Executives
Search engine optimization (SEO) has evolved from a technical discipline into a vital business function driving enterprise growth. Today’s executives need a structured approach to …
Enterprise SEO
6 Key Ecommerce Growth Trends for 2024
As the ecommerce landscape evolves, businesses must adopt innovative strategies to stay ahead of the curve. Here are six key trends driving e-commerce growth in …
The Critical Few OR the 1%
Optimizing everything fragilizes everything. Focus on the critical few AKA the Pareto Principles of digital instead.
Procrustean Bed & The Agency / SAAS Problem
Agencies, SaaS platforms, and SEO tools fitting practitioner needs inside Procrustean bed.
B2C vs B2B SEO
A Retail customer searches, shops, and buys to impress themselves. A business customer Googles, shops, and buys to impress their boss.