The Critical Few OR the 1%
Optimizing everything fragilizes everything. Focus on the critical few AKA the Pareto Principles of digital instead.
ECommerce Audits
Procrustean Bed & The Agency / SAAS Problem
Agencies, SaaS platforms, and SEO tools fitting practitioner needs inside Procrustean bed.
B2C vs B2B SEO
A Retail customer searches, shops, and buys to impress themselves. A business customer Googles, shops, and buys to impress their boss.
The Importance of a Solid Keyword Strategy
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Brand vs Destination: which matters more?
When shopping for products and services in your vertical, what do your customers and users ultimately care about when completing the order?