It’s not that most companies don’t want to invest in SEO.
They have the money, the officers have approved thousands or millions of dollars towards SEO development.
What they don’t have are enough developers, dedicated to the cause.
Jammed development pipelines. Everchanging roles and responsibilities, and turnover throughout the department. Code freezes.
There’s the root of the problem.
So how do you get around it and still push SEO improvements through to production?
Some ideas:
Use the capex dollars to invest in non-conventional website development.
Use third-party web development and design resources. Invest on long-term content essential to your business and eCommerce program. Invest in 3rd party application integrations (expensive!).
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