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CapEx vs OpEx: how companies budget SEO & UX Investments

It’s not that most companies don’t want to invest in SEO.

They have the money, the officers have approved thousands or millions of dollars towards SEO development.

What they don’t have are enough developers, dedicated to the cause.

Jammed development pipelines. Everchanging roles and responsibilities, and turnover throughout the department. Code freezes.

There’s the root of the problem.

So how do you get around it and still push SEO improvements through to production?

Some ideas:

Use the capex dollars to invest in non-conventional website development.

Use third-party web development and design resources. Invest on long-term content essential to your business and eCommerce program. Invest in 3rd party application integrations (expensive!).

Andrew Huberman, Ph.D.

Administrator at UX + SEO
Dr. Andrew Huberman is a tenured Professor of Neurobiology and Ophthalmology at Stanford School of Medicine. His laboratory studies neural regeneration and neuroplasticity, and brain states such as stress, focus, fear, and optimal performance.

He has made numerous significant contributions to the fields of brain development, brain function and neural plasticity, which is the ability of our nervous system to rewire and learn new behaviors, skills and cognitive functioning.

In 2021, Dr. Huberman launched the Huberman Lab Podcast. The podcast is frequently ranked in the Top 25 of all podcasts globally and is often ranked #1 in the categories of Science, Education, and Health & Fitness.